DETAILS ON YOUR ROLE?
Content Manager and Press PR of Boca do Lobo
WHAT COMPANY DOES?
BOCA DO LOBO furniture is an exclusive emotional experience, a sense of belonging and a state of mind. We strive to encourage sensational experiences by creating beautiful pieces which are passionately inspired and handcrafted in Portugal by a staff that loves what they do; Our designers possess an undeniable talent for composing pieces which stir emotion in their admirers. Our artisan’s wisdom, accumulated from years of experience, is instilled with love and dedication in the art that they perform. No detail or element is overlooked as we offer the best at the frontier between design and art. A reinterpretation of ancient handmade techniques through contemporary design.
WHO THE DESIGNERS ARE?
The main designers are Marco Costa, head of design and brand manager, and Alexandre Calvário.
HOW MANY DESIGNERS THERE ARE, HOW THE COMPANY BEGAN?
Boca do Lobo was born is order to share the best Portugal has to offer: the knowledge of its people who design and create furniture art, the tradition of working with noble material of wood, and the artisans and joiners who create stunning pieces.
WHAT IS THE VISION BEHIND THE BRAND?
Marco Costa: Boca do Lobo always has been fascinated by reinterpretation of the past through technology and contemporary practice. Design is engrained in Boca do Lobo’s DNA, and has played a leading role since the very beginning. Because of this, each piece has a unique, timeless character, revealing an attention that goes down to the smallest detail.
WHERE DO THE DESIGNERS GET THEIR INSPIRATION FROM?
Marco Costa: There’s no such thing as a creative process. That process was already controlled by so many factors, internal and external, throughout one’s entire life, but especially during childhood. Or not. It’s the kind of thing that keeps you thinking. I find it interesting when designers or artists are asked about their inspirations and what’s behind their creative process. Sometimes you’ll hear some great histories about a perfect world where inspiration lives in. However, those perfect histories only exist in books.
Regarding your question, the creative process is something between your past experiences and the things you’ve been through, and your future with everything you can still experience and control. For that I believe it’s important to plan trips, study your favorite contemporary artist, analyze your past experiences, visit museums, get to know new cultures and get references from historical periods and styles, of which you connect with.
I can tell you exactly where some of my recent inspirations came from. It has to do with recent experiences that, at some point, were important to me. However, your final design concept is always something that can’t be described. I like to keep myself up to date by studying contemporary artist and tendencies, considering at the same time how important is analyze our past and learn with it. With contemporary arts, you can get a better understanding on certain movements and tendencies. But it’s not enough. The most challenging part is to promote new concepts that, in a near future, have the potential to become a tendency…or not. At the end, what really matters is for you to feel good about what you did. Or knowing that the result of what you did will make someone else feel good as well. A lot of things have the power to inspire us, and our job is to pay attention to them. As we gain knowledge, the world around us becomes more and more demanding, and it becomes more difficult to surprise and be surprised. That’s the challenge! A kind of addiction that takes control over you, creating a sense of discomfort and a permanent craving for surprise at every step you take.
It’s all about experiences!